Everything begins with a pre-production video conference call to cover all the details. You should leave this pre-production meeting feeling thoroughly informed and knowing what to expect. We will cover the following:
Finalize video concepts, themes, and goals with client
Discuss possible questions and discussion points for the interview with the host/interviewer, Lauren Powers
Confirm the location (Microsite's video production studio) set design, seating, etc.
Sketch out the 4 short segments and topics to cover
Arrange lodging, transportation, and meals for interview participants
Discuss general timeline and schedule for shoot day
The following equipment will be available on the shoot day:
HD Cameras (2-3 cameras for different angles)
Professional Lighting (key, fill, hair, practical, etc.)
High end Microphones (lavalier, boom, handheld)
Support equipment (tripods, gimbals, rigs, teleprompters, etc.)
Memory cards, batteries, charging equipment, misc.
Tips for the doctor being interviewed:
You can expect the following the day of the shoot:
The crew will arrive 2 hours early to set up all equipment, lighting, and do practice round
Test all cameras, lighting, audio to ensure working properly
The doctor should arrive 1 hour before shooting begins to have the make-up artist to apply touch-up as needed before filming
The host/interviewer and doctor(s) practice a few discussion points off-camera
Shoot b-roll footage, promos, intros, or any other segments
Film the 45-minute main interview (ensure good coverage, options, continuity)
Film any additional segments or re-takes needed
Backup all footage throughout the day and recharge batteries
Break down all equipment at end of shoot day
Post-production refers to all the steps involved in editing and finalizing your video content after the filming has completed. This includes:
Review and organize all footage, photos, audio, graphics, etc.
Build the storylines and themes for 45-minute interview and 4 segments
Refine and edit content, drop in b-roll, music, animations, effects, transitions
Share initial drafts for client feedback and input
Make any requested revisions and re-edits to the content
Add final touches like color correction, audio balancing, polish, etc.
Gain final approval from client on all video components
Deliver and distribute final video files and content!
For one all-inclusive affordable investment, you'll receive a professionally filmed 45-minute program and four additional video segments tailored to your unique needs and brand. Our team handles all the work – from pre-production planning to filming with a multiple-camera crew to editing and post-production. All you need to do is show up ready to shine on camera!
Video is the most powerful way to tell your story. Let us craft custom content that builds meaningful connections and inspires people to choose your practice. Call or book online today to get started. Your new patients are waiting!
For a Female Dentist:
For a Male Dentist: