Everything begins with a pre-production video conference call to cover all the details. You should leave this pre-production meeting feeling thoroughly informed and knowing what to expect. We will cover the following:

• Finalize video concepts, themes, and goals with client

• Discuss possible questions and discussion points for the interview with the host/interviewer, Lauren Powers

• Confirm the location (Microsite's video production studio) set design, seating, etc.

• Sketch out the 4 short segments and topics to cover

• Arrange lodging, transportation, and meals for interview participants

• Discuss general timeline and schedule for shoot day

• MOST IMPORTANT: CONFIRM THE SHOOT DATE!

The following equipment will be available on the shoot day:

• HD Cameras (2-3 cameras for different angles)

• Professional Lighting (key, fill, hair, practical, etc.)

• High end Microphones (lavalier, boom, handheld)

• Support equipment (tripods, gimbals, rigs, teleprompters, etc.)

• Memory cards, batteries, charging equipment, misc.

Tips for the doctor being interviewed:

• For suggested attire, see below.
• Practice and prepare ahead of time. Get comfortable with possible questions and your responses.
• Be authentic and speak conversationally. Don't sound stiff or rehearsed.
• Make eye contact with the host and smile. Engage with them and the audience.
• Sit up straight, don't fidget, and use natural hand gestures for emphasis.
• Keep responses succinct while still being thorough. About 2 to 3 sentences for each question.
• Take a breath and pause if needed. It's okay to ask for a question to be repeated.
• Share your passion for your work. Let your personality shine through!
• Have some stories or examples ready to bring the conversation to life.
• Relax and be yourself! The more you do it, the more comfortable you'll feel.

You can expect the following the day of the shoot:

• The crew will arrive 2 hours early to set up all equipment, lighting, and do practice round

• Test all cameras, lighting, audio to ensure working properly

• The doctor should arrive 1 hour before shooting begins to have the make-up artist to apply touch-up as needed before filming

• The host/interviewer and doctor(s) practice a few discussion points off-camera

• Shoot b-roll footage, promos, intros, or any other segments

• Film the 45-minute main interview (ensure good coverage, options, continuity)

• Film any additional segments or re-takes needed

• Backup all footage throughout the day and recharge batteries

• Break down all equipment at end of shoot day

Post-production refers to all the steps involved in editing and finalizing your video content after the filming has completed. This includes:

• Review and organize all footage, photos, audio, graphics, etc.

• Build the storylines and themes for 45-minute interview and 4 segments

• Refine and edit content, drop in b-roll, music, animations, effects, transitions

• Share initial drafts for client feedback and input

• Make any requested revisions and re-edits to the content

• Add final touches like color correction, audio balancing, polish, etc.

• Gain final approval from client on all video components

• Deliver and distribute final video files and content!