Superintelligent AI-driven marketing is now available for dental practice owners.

Automate. Customize. Optimize. Grow. Repeat.

Features
Services
Customer Success

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CRTX combines artificial intelligence and machine learning to change marketing forever.

AI-Driven, Sales +
Marketing Automation

CRTX (pronounced “cortex”) harnesses the prowess of machine learning to automate and customize every step of the new-patient journey. The groundbreaking software handles everything from capturing and nurturing leads to securing commitment with case acceptance. There’s nothing else like it for dental marketing.

Hi there! 👋 Ask me anything about Dental Implants at Regency Square Dental.

Does Dr. Gonzalez offer sedation?

Yes, Dr. Gonzalez does offer sedation dentistry. Sedation options are available for patients who have fear or anxiety during dental treatment. These options include local anesthesia, nitrous oxide, sedation anesthesia, and general anesthesia.

How long is the recovery period after dental implant surgery?

AI Chatbot

More intelligent conversations produce more qualified leads.

With CRTX, you can immediately engage patients with a customized AI chatbot tailored only to your practice and industry – so no extemporaneous answers.

All leads are fed into the CRTX CRM for automated follow-up and nurturing.

This isn't just a bot; it's a conversationalist that speaks multiple languages and can handle nearly every question like a member of your staff. And it learns and improves dynamically and with your input.

AI-Driven Text and Emails

Respond immediately to leads.

Follow up on leads instantly – before they can contact anyone else – with automated, personalized texts and emails (and soon phone) triggered by patient actions and interests.

It's not just a pre-determined sequence of messages. It's immediate attention and nurturing customized to every individual lead.

CRM for Dental Offices

Intuitive Software that Powers Growth

Enjoy the simplicity and comprehensiveness of our proprietary CRM software that can sync with your patient management software (PMS).

It's your one-stop solution to capture all marketing data – like Google and Facebook ads – and manage all leads throughout the new-patient cycle, ensuring no opportunity slips through the cracks.

Lead Scoring + Prediction

Predicts the hottest leads to prioritize

AI-driven lead scoring, powered by over 100+ data signals, predicts the hottest leads to prioritize. It's like having a crystal ball that identifies the leads most likely to convert, predicting success with unparalleled accuracy.

CRTX also reviews the patient's digital behavior and preferences to deliver a personalized script to your staff to aid treatment presentation.

Machine Learning

CRTX gives you superintelligence.

Think of CRTX as your personal Digital Sales Assistant powered by machine learning algorithms. It's your vigilant monitor, constantly analyzing performance data, collecting feedback, and leveraging insights to enhance advertising, messaging, scheduling, and treatment close rates. And best of all, you have full transparency into all your results, data, KPIs, spending, etc. – 24/7.

Sales & Marketing Services

In addition to the CRTX AI engine, our suite of services can supercharge your practice's growth by delivering training from industry experts and results better than you can achieve elsewhere – internally or with another provider.

Content Creation

In a talk show-style format, filmed and edited at our studio in St. Petersburg, Florida, doctors become "the star" of their own content, which can be repurposed on TV, social media, your website, and in your practice.

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Lead
Generation

It starts with next-generation media buying that utilizes data insights and algorithms to serve ads to the right user at the right time with the right message across the internet.

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Sales Center

All captured leads are handled by the largest and best-trained sales team in the industry who evaluate, sell, and schedule qualified prospects.

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Sales Coaching

Your team receives one-on-one coaching from top industry trainers, all from the comfort of your office. Microsite Academy, an online instructor-led skill development program, supplements the training.

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Best Practices

After closing approximately 1-2 arches/month, we’re now closing 9+ arches monthly due to Microsite’s sales and marketing solution.

Dr. Adam Kimowitz

Working with Microsite for 6+ years, Dr. “E” consistently places 20-arches per month and enjoys a 15X return on his marketing spend.

Dr. Sean Ebrahimian

As an oral surgeon, I used to rely exclusively on referrals, now I’m routinely closing $200K of treatments monthly from non-referral patients, thanks to Microsite Health.

Dr. Paul Anderson

Working with Microsite

Kickoff

Production

Training

Go LIve

Results

Day 01: Onboarding

Create Customer Profile with “White-Glove” Onboarding

After signing your contract, your Senior Account Executive will help you complete your full CRTX practice profile. This provides the data to customize the platform to your dental office, including the information to train the AI and intelligent chatbot on your practice's offerings, terminology, technology, pricing, workflow, benefits, and personnel. This approach ensures the automated services and marketing reflect your unique needs.

Marketing Survey

Within your profile, you'll complete a short marketing survey to capture your target audiences, messaging, and goals. This input creates tailored advertising and landing pages that speak to your patients.

DAYs 02-05: Production

Acquire Assets

Our team will gather any existing assets you have like logos, photos, or videos by scraping your current website. We'll use these to produce high-quality marketing collateral you are proud to share.

Landing Pages Created

Landing pages are created automatically based on the information in your profile. Each page is optimized to engage and convert visitors into leads.

Plan Digital Advertising

If Microsite manages your advertising, we'll use data insights, market intelligence, and algorithms to identify the right audience segments in your area and determine the most appropriate ad messages, timing, and media.

DAYs 06-14: Training

CRM Software Training

Before the campaigns are launched, we’ll seek to train you and your staff on using CRTX's CRM features to track, nurture, and convert leads into patients. This creates a coordinated experience from first contact through booking appointments.

Sales Training

If you signed up for sales training, your team receives one-on-one live coaching from top industry trainers, all from the comfort of your office, so your team is not required to travel.

Days 07-14: Go Live

Start Advertising

If Microsite manages your advertising, Programmatic Media Buying begins by buying digital ad inventory through an auction based on everything available across multiple devices in places the audience cares about. Advertisements are personalized automatically from provided assets based on each patient's unique interests and behaviors.

Schedule Appointments

Within the first 2-4 weeks from the start of advertising, you should see increased bookings and showings from prospective patients. It's important your schedule offers availability within a week of first contact. Few new patients are willing to wait 3+ weeks for an initial consultation or appointment.

Nurture Leads

Leads who have not scheduled receive tailored messaging via text and emails that nurture them through the sales funnel until they’re ready to act.

Days 15-30: Results

Present Treatment and Close Cases

Patients will come to your office for consultations, at which time your and your team will conduct exams, present treatment plans, review financial options, and close cases.

Track via Dashboard

Easy-to-understand dashboards provide doctors and their teams with real-time marketing data and new-patient status. The software syncs automatically with the most popular practice management software to provide a complete view of your new-patient success.