Smart Marketing with Predictive Results.
Grow your business with a data-driven online marketing system that attracts prospects to your website or Microsite, converts them into leads and nurtures them until they are ready-to-buy. This integrated approach offers predictable, repeatable results for small, emerging, and mid-size companies.
Brains + Tools = Predictive Growth
How It Works
A Total Online Marketing Solution
To start, we onboard a team of experts who manage an integrated suite of marketing tools to communicate the right message to the right audience at the right time to convert them into buyers. Everything is tracked, analyzed and optimized to deliver a continuous improvement loop for predictable, repeatable growth – and a positive ROI on your marketing investment.Meet the Team
After integrating the best tools, your marketing team will execute a systemic marketing program designed to bring your target audience to your website and convert them into new lead opportunities for you. These are the tools we use:
Website or Microsite
We build your new website, which serves as the hub for all marketing activity and tracks all interaction with prospects throughout the entire sales cycle.
Our AdWords expertise – ranked in the top 3% of Google Adwords Partners globally – maximizes your spending to hit the targeted cost per conversion.
Social Media Advertising
We advertise on social media platforms, like Facebook, which offers the most efficient, predictive media buys to target prospects most likely and ready to commit.
We create consistent, tailored communication that educates and nurtures prospects until they are ready to buy.
Search Engine Optimization (SEO)
We optimize the structure and content of your website to attract from organic search results qualified prospects with the desired intents.
Customer Reviews Software
We install software that facilitates capturing five-star reviews to post on your site as well as Google, Yelp, and Facebook.
We use software to track every call coming from each visitor to the website that gives us hard data on user activity and which marketing campaigns deliver the best returns.
Tracking and Reporting
Monitor the activity of every prospect and measure each marketing program to evaluate its effectiveness and find ways to optimize.
How it succeeds
Growing sales through smart marketing
We work with hundreds of dental practices, for example, and are constantly testing, innovating and creating "best marketing practices” for the dental industry based on real, statistically-significant data. When a better way is determined, it’s rolls out to all our dental customers to ensure their websites and marketing activity remain highly optimized and deliver more patients.About Dental Marketing
For larger businesses, we create custom solutions to meet a customer’s exact, unique marketing needs. For Risk & Insurance, we built an innovative website to make online publishing more timely and efficient while developing an online strategy to grow readership. About Custom Solutions
What is a Microsite?
Microsites were invented around 1999 when marketing departments wanted to exert more control over an organization’s website. While we won't take credit for coming up with the name, Microsite.com was one of the early pioneers in viewing the website as a marketing tool, managed by marketing and sales experts and not I.T. professionals.All About Microsites