Our approach, called “Programmatic Media Buying,” uses real-time data to identify the campaign's best online audience(s) and buys digital ad inventory through an auction based on everything available across multiple devices in places the audience cares about.

Importantly, advertisements are personalized automatically from provided assets based on an individual's unique interests and behaviors. Programmatic technology creates efficiencies by using machine learning to optimize campaign success, avoiding ineffective inventory.

The Microsite Health team of expert media specialists develops a forward-thinking, omnichannel strategy based on market intelligence and algorithms to serve ads to the right user at the right time with the right message. We use the following Google properties:

We can better target and retarget individuals most likely to convert based on their digital behavior by utilizing all available ad platforms and networks. Currently, we emphasize the following social media platforms due to their proven success: