AdWords offer the single most efficient way to target shoppers because they are self-identifying through their search intent. When searchers use terms such as “best” or “near me,” they are clearly exploring their buying options. This group is our primary target audience.

As a Google Premier Partner (ranked in the top 3% of Google AdWords Partners globally), our AdWords team handles everything needed to maximize your AdWords spending to hit the target audience with an optimal cost per conversion. The tasks include planning, ad creation, monitoring, and remarketing.

Through social media, we’re able to pinpoint your target audience by their demographics and cross-matching specific logical attributes that identify potential new-patient opportunities. Unlike AdWords searchers, however, the social media target hasn’t demonstrated they are shoppers yet. We use social media advertising to initiate a relationship to nurture until they are ready to take the next step. We’ve found consistently that leads directly from Facebook campaigns are the least qualified. Instead, we monitor their digital activity to determine their interest level and re-market to those who exhibit shopping tendencies.

Depending on the target audience, we advertise on Facebook, Instagram, Yelp, and YouTube.

Consistent with our paid media strategy, we’ve found that specific search terms and behavior identify shoppers looking for an immediate solution and wishing to buy now or soon. However, search results have evolved significantly since the days of merely targeting keywords. Google’s answer boxes and local maps, and the fact that nearly 30% of web-browsing sessions are voice-first interactions have upended the traditional concept of SEO work.

The most important question is no longer “Is my website ranking?” It’s “Is my website ranking for searches that locate shoppers?” Our SEO approach focuses on and measures results that drive new-patient opportunities.