Through social media, we’re able to pinpoint your target audience by their demographics and cross-matching specific logical attributes that identify potential new-patient opportunities. Unlike AdWords searchers, however, the social media target hasn’t demonstrated they are shoppers yet. We use social media advertising to initiate a relationship to nurture until they are ready to take the next step. We’ve found consistently that leads directly from Facebook campaigns are the least qualified. Instead, we monitor their digital activity to determine their interest level and re-market to those who exhibit shopping tendencies.
Depending on the target audience, we advertise on Facebook, Instagram, Yelp, and YouTube.