Microsite uses digital media to identify, target, retarget, and re-engage individuals most likely to become new patients and push them to a Lead Conversion Microsite.
AI-Driven Marketing Strategy
Our approach, called “Programmatic Media Buying,” uses real-time data to identify the campaign's best online audience(s) and buys digital ad inventory through an auction based on everything available across multiple devices in places the audience cares about.
Importantly, advertisements are personalized automatically from provided assets based on an individual's unique interests and behaviors. Programmatic technology creates efficiencies by using machine learning to optimize campaign success, avoiding ineffective inventory.