Everything begins with a pre-production video conference call to cover all the details. You should leave this pre-production meeting feeling thoroughly informed and knowing what to expect. We will cover the following:

• Finalize video concepts: Office Introducing (including b-roll shots), Meet the Doctor, Patient Testimonials (2-3)
• Review areas, offices, and locations to shoot and determine the best spots for interviews and b-roll footage
• Ensure proper permits and permissions for shooting if necessary (practice's responsibility)
• Create a shooting schedule for the all-day filming
• Confirm required equipment
• MOST IMPORTANT: CONFIRM THE SHOOT DATE!

We will bring or rent from local sources the following:

• HD Camera (capturing video and still photos)
• Lighting (if appropriate, exterior and interior for different temperatures)
• Microphones (lavalier and boom)
• Support equipment (tripods, gimbals, rigs, etc.)
• Drone and operator
• Memory cards, batteries, charging equipment, misc

Arrange for and prep all on-camera talent, including the doctor, any participating staff members, and patients:

• Confirm attendance and suggested attire
• Suggest applying makeup prior to attending (i.e., at home). We will not have makeup on set.
• Obtain signed releases from anyone appearing on camera (agency will email ahead of time for practice to print and secure signatures)
• Obtain location releases if filming in a public area
• Review the outline of scripts. However, the interviews should be natural conversation and not read from a teleprompter

You can expect the following the day of the shoot:

• Camera crew will arrive early to set up equipment (please plan on letting them in prior to the workday)

• Test all cameras, lighting, audio, drone, etc. to ensure working properly

• Depending on availability, interview doctor on camera

• Shoot b-roll of location, staff, equipment, facilities. Ensure good coverage, options, and continuity.

• Interview patients on camera

• Backup media

Post-production refers to all the steps involved in editing and finalizing your video content after the filming has completed. This includes:

• Review and organize all footage, photos, and audio

• Build the storylines and themes in the editing software

• Drop in music, graphics, animations, effects, and transitions

• Refine and finalize all cuts of videos

• Add color correction and other finishing touches

• Share final drafts for client feedback and approval

• Make any requested revisions and finalize the videos

• Deliver and publish final video content!