Using professional production and talent to create unique, engaging, and trusted content for the practice while producing programming that can be repurposed across multiple channels.
Making the doctor and their team the “star”
Overview
The path to marketing success starts with creating content that your patients, prospective patients, and influencers find valuable. By making you, the doctor, the “star” of the content, we are creating a unique, engaging, and trusted brand while producing programming that can be repurposed across multiple channels and at various points within the sales funnel.
Magnetic Content Attracts Prospects
The primary objective is to create “Magnetic Content” – the kind that solicits a “wow” among the target audience and attracts them to you and your services. It delivers a unique message that separates you from similar professionals and reinforces your subject matter expertise. It is helpful and memorable while encouraging sharing. Magnetic content also elevates and differentiates your brand, creates word-of-mouth digital referrals (i.e., shares and likes), and attracts prospects (i.e., clicks to your Microsite).
“The Consult”
The centerpiece of the content is a 45-minute talk show-style format titled “The Consult.” The doctor is interviewed by a professional talent who pulls out the content in bite-sized knowledge nuggets that can be used across a range of media for “information snacking,” which is how most people consume online content today. The Consult is filmed and edited at our studio in St. Petersburg, Florida, which is fully equipped and staffed for a major production. You will feel like a celebrity the minute walk in.
Deliverables
Experienced Production Team
Professional talkshow host
Professional Video Production: HD Cameras, Professional Lighting, Sound, Support Gear
A full day of shooting
Complete post-production, including editing, audio dubbing, and animation
Final product: One 45-minute program, plus 8 short-segment videos, which can be shown on TV, social media, your website, and in your practice
Your content is filmed and edited at our studio in St. Petersburg, Florida, which is fully equipped and staffed for a major production. Lauren Powers, who has years of experience in front of the camera, will walk you through creating programming that will grow your practice.
Get started for just
$2400/month
Designed to be your all-inclusive, sales-and-marketing solution. You pay a set monthly fee based on your size and objectives. No commission. And 100% transparent billing.
