In today’s healthcare marketing landscape, establishing an online presence is essential. Two effective approaches to boost your visibility online are Search Engine Optimization (SEO) and Paid Advertising, and both have unique advantages. Understanding the differences between these strategies is key to deciding how to allocate your marketing budget—and why a balanced focus on both can […]
In the world of healthcare, first impressions are everything. The initial interaction a patient has with your practice can significantly influence their decision to accept treatment and continue their care with you. Whether it's during a phone call, the first visit, or even their experience on your website, these moments are crucial in building trust […]
Renowned Health Business Strategist Lauren Powers Steers Microsite to New Heights Lauren Powers, the dynamic COO and Co-Owner of Microsite Health, is featured in the July 2024 issue of Entrepreneur magazine, celebrated as a top Health Business Growth Strategist. Her expertise and visionary approach have positioned her as a key influencer in the industry, helping […]
In the ever-evolving world of digital marketing, understanding the fundamental concepts can make a significant difference in the success of your dental practice. Here, we break down the essential terms from A to Z to help you navigate and excel in your digital marketing efforts. A: Acquisition Acquisition refers to the process of gaining […]
Learn more about improving your online presence with a Google Business profile and HIPAA compliant reviews with Kaitlynne Owens: Let's Talk Webinar - Improving Your Online Presence.
In today's digital age, establishing a strong online presence is crucial for businesses of all sizes. One powerful tool to enhance your visibility and improve your Google Ad performance is Google My Business (GMB). This free tool by Google allows businesses to manage their online presence across Google Search and Maps. Here’s how you can […]
In recent years, the field of cosmetic dentistry has observed a noticeable downturn in demand. This decline can be attributed to various factors including economic uncertainties, the rise of at-home dental care products, and changes in consumer priorities. As cosmetic services such as teeth whitening, veneers, orthodontic treatments such as clear aligners, and full arch […]
