Scaling Full Arch Without Selling Out: How Private Practice Docs Can Compete Like Corporates | Dr. Jonathan Theis

Affiliate Disclosure

Buried in debt. No roadmap. No business education. Sound familiar?

Dr. Jonathan Theis was once just like many clinicians—great in the chair, lost in the business. But instead of burning out or selling out to corporate dentistry, he built something different: a full arch dental empire, exited it successfully, and then turned around to help private practice doctors do the same without losing their independence.

In this episode, you’ll learn how Dr. Theis grew a multi-location DSO, led a PE-backed scaleout, and then pivoted into running the Full Arch Buying Group and Smile Score Solutions. We talk about the pitfalls of marketing, why most doctors fail at patient acquisition, and what it really takes to succeed in today’s competitive dental implant market.

Why This Matters to You

Tired of throwing money at marketing agencies without seeing results? You’re not alone. Dr. Theis reveals why so many dentists struggle with growth: they don’t understand the business side, and worse, they don’t know how to fix it.

You’ve invested thousands in learning full arch procedures. But without the right vendor contracts, systems, or sales training, that knowledge doesn’t translate to a thriving practice.

Patients are getting declined for financing left and right. What do you offer when the consultation ends in “I can’t afford it”? Dr. Theis created a branded credit repair course you can give away free to help patients return with financing in hand.

If you’re serious about competing with corporates while staying independent, this episode shows you how to tap into community, training, and AI-backed systems that help you scale with confidence.

Actionable Advice

  • Invest in patient education and video marketing: Use free educational content to build authority and trust before the patient ever walks in.
  • Audit your sales funnel: Make sure your team is trained in both empathy and execution, and that you actually have a sales process.
  • Build with community, not isolation: Join networks like the Full Arch Buying Group where peers share what's working and what’s not.
  • Use AI to respond faster: Implement tools like Cortex to book leads 24/7 before they ghost you.
  • Offer solutions for denied financing: Don’t leave patients hanging. Provide tools like Smile Score Solutions to help them repair credit and return ready to invest.

Dr. Jonathan Theis started as a wet-handed dentist. He partnered with colleagues to form a DSO, then became VP of Operations for a PE-backed dental group overseeing nine locations. After exiting, he launched the Full Arch Buying Group and Smile Score Solutions to empower private doctors with tools and strategies to compete with corporates without giving up autonomy.

Links and Resources to Explore

Listen to the Full EpisodeAvailable now on Apple, Spotify, or YouTube.

You don’t have to sell out to scale up. If you’re ready to compete like corporate without becoming corporate, this episode is your roadmap. Tune in now, take notes, and make your next move your best one.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

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What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

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