In this episode of Power Moves, I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Bill brings decades of expertise to the table as we explore how AI is reshaping health business marketing. Whether you’re tired of missed opportunities or looking to scale smarter, this episode delivers the game-changing strategies you need.
The Evolution of Marketing
Health business marketing has come a long way from simple ads to today’s crowded and complex digital landscape. Bill explains why innovation is critical for practices to stay ahead and how outdated strategies waste precious resources.
The Power of AI Agents
CRTX is not just automation—it’s a revolutionary AI agent that engages leads 24/7. With human-like interactions, CRTX answers questions, books appointments, and ensures no lead is ever missed, even after hours.
Maximizing ROI
Traditional marketing methods waste up to 60% of advertising spend due to missed leads. CRTX changes the game by capturing and converting leads in real time, dramatically increasing ROI and efficiency for health practices.
HIPAA-Compliant AI
CRTX isn’t just effective—it’s secure. Tailored to healthcare practices, it addresses HIPAA concerns with a custom-built, compliant platform.
From Automation to Conversation
Bill breaks down the shift from one-size-fits-all automation to personalized, real-time interactions that build trust and drive results.
Why This Matters to You
Missed leads can cost your practice millions in lost revenue. This episode is packed with actionable insights to help health practitioners connect with patients, boost efficiency, and achieve scalable growth.
Actionable Advice
Bill’s path from marketing pioneer to AI innovator is marked by foresight and adaptability. Recognizing the challenges facing health practices, Bill developed CRTX to address inefficiencies in lead management and patient engagement. His passion for helping practices thrive drives his relentless pursuit of better tools and strategies, making him a leading voice in health marketing.
Links & Resources
Missed leads cost you millions—but it doesn’t have to be this way. Visit mycrtx.com to try CRTX for free and start capturing every opportunity. Don’t forget to subscribe to Power Moves and connect with me on Instagram @IAmLaurenPowers for more insights to help you thrive in health business. See you next week!