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Beating Goliath: How Implant Dentist Beats National Advertisers

In this 45-minute video, Dr. Amarik Singh reveals his strategies and comprehensive system that consistently delivers 20+ arches a month.

Scroll down to read the full story.

Dr. Amarik Singh

In one of the country’s most challenging markets, facing the largest national advertisers, Dr. Singh has built an incredibly successful, profitable practice – while working only 4 days per week.

Background

Dr. Singh knew he was successful when he advertised. However, he also believed the adage that “Half is advertising budget was wasted. He just didn’t know which half.” During a typical month, he would place 8-12 arches. Would it be possible, he wondered, to spend the same and double the results. He hired Microsite Health to give him that answer.

ACTION TAKEN

To become #1 in Chicago, Dr. Singh hired Microsite Health to manage critical components of his sales and marketing efforts. First, the agency built a new website that served as a more effective lead-conversion platform. The website no longer acted as an online brochure but focused on conversion. It also installed comprehensive, proprietary tracking software that combines all the data to provide a 360-degree of every campaign, profiles every new patient throughout the process, and delivers accurate ROI for each marketing effort by media.

Microsite Health then launched online marketing campaigns, using primarily AdWords and Facebook to target dental implant “shoppers” – i.e., people who were already educated on implants and were simply looking for the best solution. To build a broad-based awareness, Dr. Singh relied on local and spot TV. The most successful campaigns were 30-second commercials with an 80% reach and 5X frequency among the target audience.
To be the top, it takes the right combination of strategies, tools, experience, and expertise. It takes commitment. And it takes the right partner. At Microsite Health, we make our clients #1 in their markets.

Results

Within 6 months, Dr. Singh had doubled the number of full arches he placed during a typical month, going from 10 to 20 while reducing his ad budget by 12%. Currently, Dr. Singh enjoys about a 10-15X return on his marketing investment with Microsite Health. And he doesn’t work Fridays.

Who is Microsite Health?

Attract. Qualify. Schedule. Close. We do it all.

Microsite Health transforms dental and medical practices by onboarding the right sales and marketing solutions and industry experts to meet your business goals. Do you need more new-patient leads, sales training, or a total sales and marketing package? We got you covered.

To learn more, schedule a strategy session with a senior-level industry expert who knows your business as well as ours.
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