Dr. Singh knew he was successful when he advertised. However, he also believed the adage that “Half is advertising budget was wasted. He just didn’t know which half.” During a typical month, he would place 8-12 arches. Would it be possible, he wondered, to spend the same and double the results. He hired Microsite Health to give him that answer.
To become #1 in Chicago, Dr. Singh hired Microsite Health to manage critical components of his sales and marketing efforts. First, the agency built a new website that served as a more effective lead-conversion platform. The website no longer acted as an online brochure but focused on conversion. It also installed comprehensive, proprietary tracking software that combines all the data to provide a 360-degree of every campaign, profiles every new patient throughout the process, and delivers accurate ROI for each marketing effort by media.
Microsite Health then launched online marketing campaigns, using primarily AdWords and Facebook to target dental implant “shoppers” – i.e., people who were already educated on implants and were simply looking for the best solution. To build a broad-based awareness, Dr. Singh relied on local and spot TV. The most successful campaigns were 30-second commercials with an 80% reach and 5X frequency among the target audience.