Microsite Health, a leading digital marketing agency specializing in the dental implant marketing space, is seeking an experienced Google Ads Media Buyer with a strong background in lead generation. As a Google Ads Media Buyer, you will play a vital role in managing and optimizing online advertising campaigns on the Google Ads platform for our diverse range of clients. Your expertise in driving lead generation results through paid media channels, specifically in the dental implant marketing industry, will be crucial in maximizing our clients' online presence, driving business growth, and achieving key performance indicators (KPIs). If you have a proven track record of successful lead generation campaigns, a strong understanding of digital marketing strategies, and a passion for leveraging Google Ads to generate high-quality leads, we want to hear from you.
Lead Generation-Focused Campaigns: Develop, execute, and optimize Google Ads campaigns specifically tailored to generate high-quality leads for dental implant marketing clients. Understand the unique needs of each client and their target audiences. Monitor campaign performance, implement A/B testing strategies, and adjust bidding and targeting settings to drive optimal lead generation results.
Keyword Research and Optimization: Conduct comprehensive keyword research to identify relevant search terms and phrases specific to lead generation in the dental implant marketing industry. Continuously analyze and optimize keyword performance to improve campaign efficiency and maximize lead generation ROI for clients.
Ad Copy Creation and Testing: Create compelling and tailored ad copy for Google Ads campaigns that resonate with potential leads in the dental implant marketing industry. Conduct regular A/B tests to evaluate ad performance, refine messaging, and improve click-through rates and conversion rates.
Conversion Tracking and Reporting: Implement robust tracking mechanisms to monitor lead generation performance for dental implant marketing clients. Generate regular reports and provide insightful analysis on lead volume, conversion rates, and other relevant KPIs. Communicate findings and recommendations to key stakeholders.
Budget Management: Effectively manage campaign budgets for multiple dental implant marketing clients, with a primary focus on lead generation. Ensure optimal allocation of funds across different campaigns, ad groups, and keywords to maximize lead acquisition. Monitor spending patterns and adjust budgets as needed to achieve campaign objectives.
Performance Analysis: Analyze campaign performance data and metrics specific to lead generation for dental implant marketing clients. Identify trends, opportunities, and areas for improvement. Provide data-driven recommendations to enhance campaign performance, optimize targeting strategies, and increase overall lead generation ROI.
Stay Abreast of Industry Trends: Stay up-to-date with the latest industry trends, emerging technologies, and best practices in lead generation and digital advertising within the dental implant marketing industry. Apply new insights and strategies to continuously enhance campaign effectiveness and maintain a competitive edge for our clients.
Minimum of 3 years of hands-on experience managing Google Ads or Facebook campaigns with a strong focus on lead generation.
Able to work in the East Coast time zone (EST)
Dedicated workspace and experience working remotely
In-depth knowledge of the Google Ads platform, including campaign setup, keyword targeting, bidding strategies, and ad formats.
Proven track record of managing successful lead generation campaigns through Google Ads, driving significant lead volume and achieving KPIs in the dental implant marketing industry.
Strong analytical skills and proficiency in data analysis tools to extract actionable insights and optimize campaigns for lead generation.
Excellent written and verbal communication skills, with the ability to create compelling ad copy tailored to lead generation in the dental implant marketing industry and effectively communicate campaign performance to clients.
Detail-oriented mindset, with the ability to manage multiple lead generation campaigns for different dental implant marketing clients and prioritize tasks effectively.
Up-to-date with industry trends and digital marketing best practices specific to lead generation in the dental implant marketing space.
Pays a salary range of $54,000 to $64,000 per year, depending on experience
Non-exempt position, eligible for overtime
Full-time, at 40 hours per week
Microsite Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.