I know this one might pluck a nerve, but it needs to be said. Too many clinicians are still trying to do their own marketing. From running Facebook ads to writing funnel copy, they’re burning time, losing money, and stalling growth because they think they have to do it all.

This episode is a wake-up call. If you’ve ever caught yourself watching a YouTube tutorial on pixels or trying to “DIY” your next campaign, this one’s for you. I’m breaking down why doing everything yourself is actually keeping your practice small and what it looks like to step into your role as the CEO instead of the marketer.

Because let’s be real: you went to medical school, not marketing school.

Why This Matters to You

You didn’t start your practice to learn algorithms and ad strategy; you started it to help people heal. But if you’re still the one trying to design landing pages, write copy, and figure out why your ads aren’t converting, you’re playing the wrong role in your business.

You can’t heal your patients and build scalable systems at the same time. The longer you try to juggle both, the longer you’ll stay stuck in that early growth stage, overworked, under-supported, and frustrated.

Building a team isn’t optional; it’s CEO training. When you delegate your marketing to experts, you reclaim your time, focus, and energy to do the work only you can do.

I’ve lived this lesson. Even with a marketing background, I have a team managing my strategy and ad spend. Why? Because mastery is knowing when to lead and when to let others execute.

If your vision is to scale beyond survival mode, this episode will show you how to think differently about growth, accountability, and leadership.

Actionable Advice

• Stop trying to do it yourself; hire people who understand health marketing.
• Build a small but mighty team starting with a social media manager and ads manager.
• Treat your marketing vendors like partners, not subordinates.
• Know your numbers: what you invest in marketing should bring a measurable return.
• Spend your energy creating offers and patient transformations, not tweaking pixels.

Links and Resources to Explore

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Stop running your practice like a solo act. Step into your CEO era, hire the right people, and watch what happens when your energy finally goes where it belongs: into leading, not hustling.

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