Once upon a time, having MD behind your name meant you were the authority in health. But that world is shifting fast. Today, the biggest voices in wellness often come from creators with no formal medical degree, just massive engagement and influence.

In this episode of Power Moves, I’m unpacking why Gen Z trusts TikTokers over doctors, how this trust gap is reshaping the industry, and what licensed professionals can do to stay relevant. It’s not a bash-fest, it’s a reality check. The hierarchy of health authority has changed, and if you’re not adapting, you’re getting drowned out by creators who are.

We’ll talk about why connection has become currency, why credentials alone don’t convert, and how the most forward-thinking practitioners are redefining their identities online to bridge the gap between authority and relatability.

Why This Matters to You

Buried under the frustration of being overlooked while unqualified influencers dominate the conversation? You’re not alone.

If you’re a clinician, practitioner, or health expert, you’ve probably felt that sting when a patient quotes a green juice guru instead of listening to your expertise. The problem isn’t your knowledge, it’s your positioning. This episode breaks down the mindset and strategy shift you need to make to stand out in a world where trust is horizontal, not vertical.

You’ll learn why storytelling now matters more than credentials, how to build intimacy with your audience, and how to position your brand so that your expertise still carries weight in a noisy digital marketplace. The solution isn’t to fight the influencers, it’s to play the game differently.

Actionable Advice

• Double down on education and storytelling. People don’t connect to titles, they connect to meaning.
• Leverage the trust gap. When the stakes are high, people still want someone with credentials. Make sure they can find you.
• Build your personal brand. Credentials don’t go viral, clarity and stories do.
• Collaborate across the table. Partner with coaches, healers, and wellness creators instead of competing with them.
• Lead from the front. Show that the white coat and real-life relatability can coexist.

Links and Resources to Explore

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Your credentials still matter, but your connection is what converts. Tune in and learn how to rise with this new generation of wellness voices.

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