Millions of dollars are left on the table when you only market to people who look, think, and live like you. The truth? Diversity in your brand is more than a buzzword, it’s a growth strategy.

In this episode, I break down what it really takes to expand beyond your “normal” audience without coming off as inauthentic or missing the mark. We talk about how to understand cultural context, why language matters, and how small shifts in your messaging can open massive opportunities.

I share practical ways you can audit your brand, do real market research, and begin connecting with communities outside of your bubble, because reaching new audiences isn’t about tokenism, it’s about resonance.

Why This Matters to You

Buried under the pressure of attracting the “perfect” client? Stuck recycling the same buzzwords that aren’t landing? It’s time to get honest about why your marketing may be falling flat.

Your ideal client might not look like you, live where you live, or even share your lifestyle, but they may desperately need what you offer. If you’re not showing up in ways that speak their language and represent their experience, you’re closing the door before they even knock.

This episode will help you rethink who you’re actually serving and how to meet them where they are. It’s not about throwing out your brand, it’s about expanding it in ways that feel authentic, strategic, and profitable.

The payoff? More visibility, more impact, and a community that reflects the full spectrum of people your work can truly serve.

Actionable Advice

• Do your market research: Talk directly to the communities you want to reach. Learn their words, watch their shows, listen to their music.
  
• Micro-niche your content: Test small campaigns that speak to specific groups, like gut health for Latinx families or biohacking for Gen Z.
  
• Partner with community hubs: Barbershops, churches, sororities, and local leaders can open doors to authentic relationships.
  
• Show representation: Use visuals, stories, and ambassadors that reflect the diversity of the people you want to serve.
  
• Audit your brand: Ask yourself honestly if you are using language, images, and platforms that attract a diverse audience.

In this conversation, I share real experiences from working with diverse audiences and uncovering what does and doesn’t resonate. From seeing how my own kids’ slang opened my eyes to generational language gaps, to being asked constantly to amplify brands looking for cultural connection, this episode is grounded in lessons learned on the front lines of marketing across communities.

Links and Resources to Explore

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Diversity in your brand isn’t just the right thing, it’s the smart thing. Apply these steps, stretch beyond your comfort zone, and watch new opportunities unfold.

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