What's Actually Working in 2025: UGC, TikTok Shop, Meta Ads + AI Funnels for Health Entrepreneurs

Affiliate Disclosure

Let’s cut through the noise because in the world of health and wellness marketing, hype doesn’t pay the bills.

In this solo episode, I break down exactly what’s converting right now in Q2 of 2025. If you’re a health entrepreneur running a cash-based concierge clinic, boutique wellness brand, or telehealth business, this episode is your permission slip to stop guessing and start executing. We’re talking real strategies, real platforms, and what’s actually worth your time and ad spend.

From UGC that feels like proof not performance to TikTok Shop bundles, Meta retargeting funnels, and AI agents for every lead this is the real playbook my clients are using to grow seven and eight figure businesses.

Why This Matters to You

Struggling to get traction with ads? It might not be your offer. It might be how you're showing up. Most entrepreneurs skip UGC because it feels awkward or low-budget. But in 2025, natural, user-led content is what’s converting. Your patients don’t want perfection. They want truth.

Wasting cash on high production videos and static Facebook ads? You’re not alone. The ROI is now in short-form, casual, and emotionally authentic video. Think: a 60-second testimonial with heart, not a commercial with a jingle.

Feeling lost on TikTok? Don’t worry. You don’t have to dance to make sales. But if you’re selling supplements or wellness kits, TikTok Shop is a massive opportunity hiding in plain sight.

Overwhelmed by AI? Don’t be. You just need one smart AI agent per lead and a few optimized sequences. You don’t need to sound like a robot. You just need to work smarter.

Actionable Advice

  • Start creating UGC-based reels with real emotional transformation stories, not trends
  • Test product bundles on TikTok Shop, especially if you’re selling supplements or books
  • Geo target your local market using Connected TV ads (Roku, Hulu, YouTube TV) to stay top of mind without needing cable
  • Structure your Meta ad funnel with a clear top (list builder), middle (retarget), and bottom (CTA) to avoid waste
  • Deploy conversational AI agents that follow up on every single lead. Every opt-in deserves attention

Links and Resources to Explore

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Listen to the Full EpisodeAvailable now on Apple, Spotify, or YouTube.

It’s time to stop overthinking and start implementing. These tools are working right now. Press play, take notes, and go apply what actually works in 2025. You’ve got this.

Download the FREE Power Moves Playbook
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What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit: https://agent.mycrtx.com/

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