Let’s be honest. If you’ve ever stared at your Stripe dashboard wondering why nobody is buying your $297 course, you’re not alone. And no, it’s not because your course is “too expensive.” In this episode, I break down the real reasons your health course isn’t selling and what to do instead.

I work with health professionals across the spectrum—NPs, MDs, health coaches, therapists—and the same issue comes up again and again. You built something educational, valuable, and heartfelt, but it’s not moving. That’s because we’re selling education, not transformation. And in 2025, consumers just don’t pay high dollars for info alone.

This episode is a straight-shooting breakdown of what makes lower-ticket offers actually convert, especially in wellness.

Why This Matters to You

Still waiting for your $297 adrenal reset course to take off? It’s probably not the pricing. It’s the positioning.

Buried in modules and calling it a day? That’s not enough. People don’t want information. They want outcomes.

Selling cold leads and expecting them to just get it? That’s a fast track to crickets. They need a clear reason to care and a compelling reason to act now.

And if your sales page reads like a textbook instead of a results-driven invitation, you’re losing the sale before you even have a chance.

This episode will help you shift from passive to powerful, turning your low-ticket course into something people actually want to buy.

Actionable Advice

• Reframe your course around a transformation. Instead of “Hormone Mastery,” try “Fix Your Fatigue Formula.” Give them a clear result.
  
• Match your offer to buyer awareness. If your audience doesn’t know what cortisol is, they’re not buying a cortisol optimization program.
  
• Add urgency and value. Launch monthly with bonuses like private Slack access or supplement bundles to increase buy-now energy.
  
• Warm up cold leads. Use quizzes, mini-trainings, or lead magnets that guide them toward your course with intention.
  
• Upgrade your sales page. Ditch the fluff. Use bold headlines, testimonials, and behind-the-scenes walkthroughs that showcase real results.

Links and Resources to Explore

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Listen to the Full Episode – Available now on Apple, Spotify, or YouTube.

This episode is your permission slip to stop playing small with your low ticket offers. Make it bold. Make it real. Make it something people can’t scroll past. Hit play, take notes, and start converting.

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