If your leads are drying up or your offers are falling flat, I need you to pause and listen up. In this episode of Power Moves, I’m pulling back the curtain on the top three marketing mistakes I see over and over again in the health and wellness space—and how to fix them before they tank your business.

This one’s for my cash-based practice owners, concierge providers, and DPC rebels who are tired of winging it and ready to grow with intention. I work with exceptional practitioners who are incredible at what they do, but still feel stuck when it comes to making their marketing actually work. If that’s you, this episode is your new playbook.

Whether you’re fresh off a pivot from ER to private practice, or moving from conventional care to functional medicine, the path to profitable marketing starts with clarity, consistency, and a plan. And no, “launching a summit” is not a plan.

Take a listen and see if any of these mistakes sound familiar—because if even one of them is true for you, it might be the reason your schedule isn’t full and your team’s spinning their wheels.

Why This Matters to You

Feeling like your marketing is all over the place? You’re not alone. Most health entrepreneurs are phenomenal at care—but let’s be honest, we’re not natural marketers. And that becomes a huge problem when you’re scaling without support.

Without a clear, documented marketing plan, you’re just reacting. You wake up, check your calendar, hope leads roll in, and call it a day. But hope is not a strategy. You need structure. You need direction. And you need someone holding the vision with you.

Here’s the kicker: even when folks do have a strategy, they’re still the ones running the marketing meetings. That’s like doing surgery on yourself. You can’t be the practitioner and the strategist and the executor. You’ll burn out, or worse, stagnate.

And let’s not forget—most folks haven’t proven their offers actually sell. They’ve got a gorgeous landing page and a lot of ideas, but no buyers. You need data. You need validation. You need to know what converts before you pour gas on the fire.

Actionable Advice

• Write down a real marketing plan: Don’t just “think about it”—document it. Use Google Docs, a whiteboard, or even ChatGPT to build a six-week strategy.
• Get an implementer: Whether it’s a VA, a marketing assistant, or someone off your email list, stop doing everything yourself. Delegate with intention.
• Prove your offer works: Run a beta, collect feedback, get early wins. Don’t scale what isn’t selling yet.
• Audit your lead sources: What’s working? What’s not? Are you milking referrals or just celebrating them?
• Stop tweaking nonstop: Launch your plan and let it run. Consistency beats perfection

Links and Resources to Explore

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Listen to the Full Episode – Available now on Apple, Spotify, or YouTube.

You didn’t build your practice just to chase leads and tweak Canva templates. If you're ready to grow with intention, this episode is your wake-up call. Start where you are, get the help you need, and let your marketing finally match the level of your care. Tune in, take notes, and get moving. You’ve got this.

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