A Roadmap to Online Success: Get Beyond Your Clinic Walls With Dr. Beverly Yates

Affiliate Disclosure

This week on the Power Moves podcasts I had the pleasure of hosting the brilliant Dr. Beverly Yates. Dr. Beverly is a naturopathic physician, diabetes expert, international speaker, and creator of the revolutionary Yates Protocol, which helps people reverse type 2 diabetes naturally. With over 30 years of clinical experience, her journey is one of resilience and innovation, pivoting from Silicon Valley engineer to leading expert in diabetes care.

The Engineer-Turned-Healer

Dr. Beverly’s career began in Silicon Valley as an MIT-trained electrical engineer. However, her passion for meaningful work led her to naturopathic medicine, where she discovered her calling: helping patients reverse type 2 diabetes and prevent its devastating consequences. Her personal journey is just as inspiring as her professional one, marked by resilience through numerous business pivots and industry challenges.

Navigating Financial and Structural Challenges

Her story reveals the struggles many practitioners face. She went from running a thriving brick-and-mortar clinic to confronting a 90% drop in cash flow during the 2008 financial crisis. The hard pivot to telehealth during the pandemic was another major shift. Her transparency about financial losses and strategic reinventions is a masterclass in resilience.

The Great Pivot: From Clinics to Online Marketing

Transitioning to telehealth brought its own challenges. She shared how building an online presence meant learning digital marketing from scratch. By experimenting with ads, funnels, summits, and YouTube, she discovered what works for her audience. Her YouTube channel has now become a cornerstone of her strategy, where she engages viewers with actionable content on managing diabetes naturally.

Leveraging Summits for Growth

Hosting virtual summits became another transformative tool for Dr. Beverly. These events not only grew her audience but led to her securing a major book deal. She emphasized the importance of being mission-driven and continuing to push forward despite setbacks in marketing campaigns.

Why This Matters to You

For health practitioners ready to transition from physical practices to a broader virtual presence, Dr. Beverly’s journey is an invaluable blueprint. Her experience highlights the importance of perseverance, embracing change, and the power of a mission-driven approach to business.

Actionable Advice:

  • Test and Refine Your Digital Strategy: Dr. Beverly emphasizes trial and error. Use tools like YouTube and email marketing to see what resonates with your audience.
  • Leverage Summits for Growth: Hosting or participating in summits can expand your reach and establish authority in your niche.
  • Invest in Yourself and Your Team: Hire marketers and strategists with proven experience in your industry. Always ask for references.
  • Prioritize Your Email List: This is the most valuable asset for long-term growth and sustainability.

Dr. Beverly’s evolution from Silicon Valley engineer to a leader in diabetes care is nothing short of extraordinary. She has faced economic downturns, business closures, and the challenges of online marketing, all while staying true to her mission of helping millions live healthier lives. Her Yates Protocol and YouTube channel now empower people to take control of their health naturally.

Links and Resources to Explore

If you’re inspired by Dr. Beverly’s story, don’t miss the full episode! Listen on Apple or Spotify, or watch it on YouTube. And don’t forget to subscribe to the podcast so you never miss a power-packed episode.

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