In this solo episode, I take the reins to share powerful strategies that every health entrepreneur needs to hear. With years of experience in health marketing and business ownership, I’m here to ensure that you future-proof your practice, so you’re not just surviving but thriving well into 2025 and beyond.

Health entrepreneurs, let’s get real. It’s time to talk about future-proofing your business. In this episode, I share lessons from my personal journey, including the mistakes I made running a gym that wasn’t prepared for a global pandemic. I break down actionable steps you can take today to secure your business’s future, no matter what industry shifts come your way.

• The Pitfalls of a Single Income Stream
  Relying on one revenue source is risky. Whether you're a chiropractor or a health coach, I’ll show you how to diversify. Products, courses, and memberships can keep your business thriving even when the unexpected hits.
  
• Short-Form Video: Your New Best Friend
  The power of short-form video on platforms like Instagram, TikTok, and YouTube Shorts is undeniable. I highlight success stories, including how Nam Lee skyrocketed her engagement by retooling her social media strategy.
  
• Email Marketing: Your Most Valuable Asset
  Don’t sleep on your email list. Whether you’re nurturing 200 or 2,000 contacts, it’s time to maximize this tool to grow and sustain your practice. I walk you through creating impactful lead magnets and crafting engaging newsletters.
  
• Subscription Services and Coaching Packages
  Think beyond the traditional model. From subscription services to coaching programs, I discuss scalable options that can generate passive income.

Relevance to Health Entrepreneurs

Whether you’re running a gym, a wellness clinic, or an online health coaching business, these insights are crucial. The health industry is evolving rapidly, and you need strategies that keep you adaptable and resilient.

Actionable Advice

• Start with a short-form video strategy—repurpose your content across platforms.
• Build or refine your email list and create a high-value lead magnet.
• Explore new income streams like digital products or memberships.

Listen to the full episode for more insights and practical steps to transform your health practice. Subscribe to Power Moves on your favorite platform, and don’t forget to follow me on Instagram @iamlaurenpowers.