Hey Besties! In this episode I’m diving deep into the real deal of paid advertising for health businesses. If you’re a health entrepreneur looking to grow your practice, coaching program, or agency, and want to keep up with what’s working—and what’s a waste—right now, this one’s for you! We’re talking all about where to put your dollars to get clients and where to stop wasting your budget. Let's make sure your ad spend is actually bringing in business.

What’s Hot Right Now in Paid Ads

• Video Ads Dominate: Short-form videos are killing it! TikTok, Instagram Reels, and YouTube Shorts have created an audience that wants engaging, bite-sized content. If you’re not using video ads yet, I’d say it’s time to hop on. Keep it simple—6-second clips with a clear message. I’m talking high engagement and super-effective conversions here.
  
• LinkedIn Ads for Health Pros: For those of us targeting a professional, career-focused audience, LinkedIn is a game changer. The platform is serious about professional content and cuts through the noise you’ll find on more casual channels. If you’re a health entrepreneur, LinkedIn ads are your best friend.
  
• Facebook Group Ads: Yes, Facebook now offers group ads! This is golden if you’re looking to build a community. Promoting your Facebook group allows you to capture contact info and follow up over time—talk about maximizing each lead!

What’s Not Working Anymore

• Static Ads Won’t Cut It: Plain ads that are just a picture and your contact info? Nope. People scroll past that without a second thought. If it doesn’t grab attention, it’s just money down the drain.
  
• Overly Complicated Funnels: I can’t say this enough—simple is better. A complex ad funnel will confuse cold leads and just cost you conversions. Keep it direct, keep it easy, and you’ll see the difference.
  
• The “Set It and Forget It” Mindset: Paid ads are not a “set it and forget it” situation. With algorithms constantly shifting, you need regular monitoring and adjustments to stay effective.

Actionable Advice for Your Next Steps

1. Start with Simple Video Ads: Test short video clips that give a quick look into your expertise or service. It doesn’t need to be Oscar-worthy, just informative and engaging.
   
2. Give LinkedIn Ads a Go: Health pros, this is where your high-quality clients are waiting! LinkedIn ads let you reach decision-makers without competing for space with cat videos.
   
3. Use Facebook Group Ads: If you’ve got a Facebook group, try an ad campaign to grow it. Engage new members with value-packed content, collect emails, and start nurturing those leads.

Ready to Take Action?

Dive into the full episode for the in-depth look at each of these trends and strategies, plus some personal stories that might just save you from making costly mistakes. Let’s make sure your ad spend is bringing in results and setting you up for the best year in business yet!